I work with the American Technion Society’s marketing and communications team to ensure all marketing, development, and stewardship materials maintain the brand identity. I joined the team in 2017 ahead of an organization-wide mid-2018 brand “refresh.”
I worked with Phil & Co. and the internal ATS team to implement phase 1 of the updated branding, which included visual style, messaging, and a writing style; refreshed branded collateral including a general about brochure, business stationery, and office and event signage; and all digital elements including email marketing templates and social media accounts.
Phase 2 of the brand refresh is underway. We’re working to tweak email templates, created basic social media templates, and enhance the visual style guide with more templates.