The Albany Devils (2010-17) were the top affiliate of the New Jersey Devils. The AHL team was based out of Albany, NY and the Times Union Center. I served as their Manager of Marketing and Game Presentation, responsible for the creation and design of all sales, marketing, and game presentation materials including print/digital ads, brochures, tickets, proposals, social media/web content, and in-game graphics.
Elements pictured are from the 2015-16 season’s “United in Red” campaign. The campaign was launched with the goal of bringing the local community and fanbase together. All branded collateral for the season reflected the campaign, and the design elements and messaging were tied into the game presentation elements, marketing materials and initiatives, and community outreach.