About Calyer Designs

Marketing + Designs • mabel by Calyer Designs
Calyer Designs is a small marketing + design company with big ideas. Our mission is to help our clients stand out from the rest–whether you’re a small business just opening your doors or an established company looking for a change.

We make it a point to listen to your ideas and turn them into a reality, and pride ourselves in customization. Whether you’re in need of social media support, website development, graphic design, marketing direction or branding, we’ve got your back. Calyer Designs has worked with a variety of clients: from hay farms and farm breweries, to non-profits and government affairs agencies, to lifestyle + athlete brands.

In June 2018, Calyer Designs launched Mabel by Calyer Designs, a sub-brand focusing specifically on hand lettering, design, and wedding + event stationery.

Working Hours

Monday - Friday 09:00AM-5:00PM
Saturday - Sunday CLOSED

Latest Projects

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Albany Devils

Graphic Design, Marketing

Graphic Design • Marketing


The Albany Devils (2010-17) were the top affiliate of the New Jersey Devils. The AHL team was based out of Albany, NY and the Times Union Center. I served as their Manager of Marketing and Game Presentation, responsible for the creation and design of all sales, marketing, and game presentation materials including print/digital ads, brochures, tickets, proposals, social media/web content, and in-game graphics.


Elements pictured are from the 2015-16 season’s “United in Red” campaign. The campaign was launched with the goal of bringing the local community and fanbase together. All branded collateral for the season reflected the campaign, and the design elements and messaging were tied into the game presentation elements, marketing materials and initiatives, and community outreach.



  • Season ticket books
  • Flex tickets
  • Calendars (magnetic fan giveaway; promotional item)
  • Video: Moving headshot displayed on main video board that was paired with LEDs displaying player name and stats
  • Video: Social media promo video used to promote an Opening Night giveaway
  • Season campaign brand identity